Fluidra Acquires Datapool to Enhance Digital Pool Management

Fluidra, the global leader in pool and wellness equipment and connected solutions, has completed the acquisition of Datapool, a digital twin platform developed by Ecotropy. This transaction builds on Fluidra’s earlier investment in Ecotropy through its Corporate Venture Capital fund, Fluidra Ventures, and fully integrates Datapool into Fluidra’s digital ecosystem for commercial pools.

Datapool’s platform leverages advanced analytics, Internet of Things (IoT) technology, and real-time data to optimize the operation of aquatic facilities. It enables operators to manage pools using reliable, continuous data rather than manual supervision or estimates. The platform simulates optimal facility performance and compares it against variables such as energy consumption, occupancy, weather, and water quality.

By adopting Datapool’s technology, aquatic facility operators can reduce operating costs by 10% to 25% through optimized water and energy use without requiring construction or invasive modifications. The platform also supports real-time monitoring of key parameters like temperature and water quality, automates management with predictive models, generates traceable reports for audits or grants, and facilitates data-driven investment planning.

Fluidra, founded in 1969, is a leading provider of pool and wellness equipment and connected solutions worldwide. The company focuses on innovation and sustainability to enhance the efficiency and environmental impact of aquatic facilities. Datapool, developed by Ecotropy, specializes in digital twin technology tailored for aquatic environments, enabling smarter, data-driven pool management.

Thorsten Muck, Commercial Pool Director at Fluidra, stated, “This acquisition marks a milestone in our digitalization strategy. Datapool allows us to accelerate the transition towards an intelligent pool management model, improving efficiency, reducing environmental impact and offering our customers data-driven tools to make better decisions.”

The acquisition aligns with Fluidra’s strategic commitment to sustainability and operational efficiency. Integrating Datapool’s platform enhances Fluidra’s digital ecosystem by adding scalable, open architecture solutions that support connected and sustainable pool management. This move strengthens Fluidra’s market leadership in connected pool solutions and accelerates the adoption of smart management models in the sector.

Industry trends show increasing demand for digital and sustainable solutions in pool management, driven by rising energy costs and environmental regulations. Competitors are also investing in IoT and digital twin technologies, intensifying the race for innovation in this space.

Financial terms of the deal were not disclosed. The acquisition represents a full 100% stake purchase, following Fluidra’s initial investment via Fluidra Ventures in 2024. The integration will focus on seamless technical alignment of Datapool’s platform with Fluidra’s existing infrastructure, ensuring scalability and security.

Looking ahead, Fluidra plans to leverage Datapool’s capabilities to expand its digital service offerings, improve customer retention through value-added solutions, and explore new pricing models based on data insights. The company also anticipates potential challenges related to integration timelines, technology adoption among traditional operators, and data privacy concerns.

Overall, this acquisition positions Fluidra at the forefront of digital transformation in the pool and wellness sector, reinforcing its commitment to sustainability and operational excellence.