Arcola-backed Healthcare Brands Group Acquires Orange-Sheep B.V., Expands Sustainable Care Portfolio

Healthcare Brands Group, backed by Dutch private equity firm Arcola, has completed the acquisition of Orange-Sheep B.V., the company behind the sustainable personal care brand Happy Earth and the Dutch distributor of WaterWipes baby wipes. The deal, announced on July 10, 2026, marks a strategic expansion of Healthcare Brands Group’s footprint in the health and personal care sector, particularly within the sustainable consumer goods segment.

While the financial terms of the transaction were not disclosed, the acquisition involves a full 100% stake in Orange-Sheep B.V. This move is expected to increase the combined group’s annual revenue to an estimated €45 million to €50 million. The integration will focus on leveraging cross-selling opportunities and consolidating supply chain operations to optimize costs and enhance market penetration.

Healthcare Brands Group is a platform company specializing in health and personal care brands, with a portfolio that includes Golden Naturals, Lactona, Dermolin, Essential Organics, Synofit, and Mattisson. Orange-Sheep B.V. is recognized for its sustainable personal care brand Happy Earth, which has quickly gained consumer favor for its effective and accessible products designed with environmental and social responsibility in mind. Additionally, Orange-Sheep manages the Dutch distribution of WaterWipes, a leading international brand in baby wipes.

Karel van Wieren, CEO of Healthcare Brands Group, commented on the acquisition: “Happy Earth and WaterWipes are strong brands with a distinctive position in important categories. This acquisition fits perfectly within our strategy to build a leading portfolio of premium, specialized, and natural brands in health and personal care. We look forward to working with the team to shape the next growth phase for these brands.”

The acquisition aligns with broader industry trends emphasizing sustainability and natural product offerings in personal care. Consumers increasingly demand transparency and environmental responsibility, driving growth in sustainable brands. By adding Happy Earth and WaterWipes, Healthcare Brands Group strengthens its competitive position in the Dutch market, particularly in retail channels such as Kruidvat, Etos, and Albert Heijn, where both brands are widely available.

Financially, the deal is expected to generate synergies through cross-selling across existing retail networks, consolidated supply chain and distribution logistics, and shared marketing efforts. Operational efficiencies are anticipated from streamlined product development focused on sustainability and enhanced procurement through combined purchasing volumes.

Looking ahead, Healthcare Brands Group plans to integrate Orange-Sheep’s operations carefully to maintain the authenticity and sustainability ethos of the acquired brands. The group aims to accelerate growth for Happy Earth by leveraging its distribution network and expand WaterWipes’ market penetration in the Netherlands. Regulatory approvals were not highlighted as a concern, suggesting a smooth integration process.

This acquisition represents a significant step in Healthcare Brands Group’s ambition to build a robust portfolio of health and personal care brands with quality, relevance, and growth potential. The company anticipates that the combined strength of its expanded portfolio will enhance its market leadership and drive innovation in sustainable personal care products.