De Jong & Van Diermen Acquires Kleinegris Adviesgroep Financial Services

De Jong & Van Diermen, a subsidiary of the Dutch financial services group Licent, backed by Gilde Equity Management, has acquired Kleinegris Adviesgroep, a trusted financial advisory firm based in Soest, effective May 1. The acquisition transfers Kleinegris Adviesgroep’s client base and advisory services, which focus on insurance, mortgages, financing, and pensions, to De Jong & Van Diermen’s operations in Spakenburg.

While the financial terms of the deal were not disclosed, the full acquisition aims to combine local expertise with national resources. Kleinegris Adviesgroep will continue its service from De Jong & Van Diermen’s Spakenburg office, ensuring continuity for existing clients.

Kleinegris Adviesgroep has served individuals and entrepreneurs in the Soest region for over 50 years, establishing itself as a reliable contact point for financial advice. The decision to join forces with De Jong & Van Diermen was driven by the desire to secure long-term service quality and operational continuity.

De Jong & Van Diermen operates as part of Licent, a nationwide group of financial service providers with more than 40 branches across the Netherlands. The group specializes in advisory services related to insurance, mortgages, financing, and pensions, collaborating with a broad range of insurers and lenders.

Patrick Kleinegris, representing Kleinegris Adviesgroep, stated, “Through this collaboration with De Jong & Van Diermen, we can continue to offer the personal service our clients expect well into the future.” Olga Kleinegris added that their choice was influenced by Licent’s client-focused and human-centered approach, which aligns closely with their own values.

Floris van der Linden, hub director at De Jong & Van Diermen, welcomed the acquisition, noting that the Kleinegris team brings valuable experience and knowledge. He emphasized that combining this expertise with Licent’s national capabilities will enhance client service and strengthen overall offerings.

Strategically, the acquisition allows Licent to deepen its presence in the Soest region by integrating a well-established local advisory firm. This expands the client base and enables cross-selling of insurance, mortgage, and pension products. Operational efficiencies are expected through shared back-office functions, marketing, and IT infrastructure within the Licent group.

Market-wise, the deal positions De Jong & Van Diermen to better compete in a fragmented financial advisory sector, where personalized service combined with broad product access is increasingly valued. Competitors in the region may face pressure to enhance their offerings or seek partnerships to maintain market share.

Financial details such as valuation multiples or funding sources were not disclosed. The integration will focus on aligning corporate cultures and maintaining personalized client relationships while standardizing advisory processes and compliance frameworks.

Looking ahead, Patrick and Olga Kleinegris will remain actively involved in daily operations, ensuring that clients continue to receive high-quality, personalized service. The acquisition marks a significant step in securing the future of Kleinegris Adviesgroep’s clients and employees within a larger, resource-rich organization.