Wise Equity Acquires Majority Stake in Core S.r.l. and C3 Worldwide

Wise Equity, an Italian private equity firm specializing in investments in small and medium-sized enterprises, has acquired a majority stake in Core S.r.l. and C3 Worldwide LLC. These companies own Union Binding Company and CAPiTA, two of the most prominent global brands in snowboard bindings and premium snowboards. The transaction includes a significant reinvestment by key founders and executives, ensuring continuity in management and strategic direction.

The deal, structured with the support of Ethica Group’s Debt Advisory team, involved financing arrangements led by Crédit Agricole Italia as the agent bank, with UniCredit participating through its Corporate Lending Italy team. Legal due diligence and contract work were managed by Simmons & Simmons and Chiomenti, while KPMG conducted accounting due diligence. ERM handled ESG and environmental health and safety assessments, and Studio Spada Partners advised on transaction structuring.

Founded in 2004 by Martino Fumagalli and Claudia Scortaioli alongside partners including Blue Montgomery, Union Binding Company has established itself as the global leader in snowboard bindings. CAPiTA, founded in 2000 by Blue Montgomery and integrated into the group in 2004, ranks among the top premium snowboard brands worldwide. The group reported approximately €50 million in revenue for 2025, with over 95% generated from international markets.

The companies operate production facilities in Austria and China, maintain a commercial office in Seattle, USA, and run a research and development center for snowboard boots in Montebelluna, Italy. Martino Fumagalli will continue as CEO, providing leadership continuity and strategic oversight.

Wise Equity’s acquisition aims to leverage its network to expand global distribution channels and enhance cross-selling opportunities between Union bindings and CAPiTA snowboards. The deal also focuses on optimizing manufacturing footprints, consolidating procurement, and streamlining corporate functions to improve operational efficiency.

Market analysts note that this consolidation strengthens the group’s position in the premium snowboard segment, intensifying competition among leading brands. The integration of R&D efforts is expected to accelerate product innovation, while Wise Equity’s financial expertise will support sustainable growth.

Challenges include managing cross-border operations across multiple countries and maintaining the founder-driven culture post-acquisition. However, the continued involvement of key executives mitigates some integration risks.

Looking ahead, Wise Equity plans to capitalize on international growth opportunities, enhance profitability through cost optimization, and maintain the group’s leadership in the global snowboard market.