Magna Tyres Group Acquires Forrez to Boost European Market Presence

Magna Tyres Group, headquartered in Waalwijk, The Netherlands, has acquired Forrez, a Belgium-based tyre specialist and mobility service provider. Announced on June 8, 2026, this acquisition represents the sixth strategic deal completed by Magna Tyres Group in recent years as part of its ongoing expansion strategy.

The transaction, whose financial terms were not disclosed, involves a full acquisition of Forrez. The combined group anticipates generating an estimated annual turnover of €275 million in 2026. This deal aligns with Magna Tyres Group’s long-term plan to build a €650 million global tyre solutions platform by 2029 through organic growth and further acquisitions.

Magna Tyres Group has evolved from a tyre manufacturer into an international organisation with a diverse portfolio of specialised companies and brands, including Fennel Tyres International, Industra Tyres & Lubricants, Tirepoint, Telescope Tyres Group, and OBO Tyres. The group operates across Europe, Africa, Asia, Australia, and the USA, focusing on innovation, service capabilities, and strategic acquisitions to strengthen its market position.

Forrez, founded in Belgium, is recognised for its expertise in tyre services, fleet solutions, industrial tyres, and vehicle maintenance. It serves transport, industrial, agricultural, and automotive sectors with a strong reputation for technical knowledge and customer service. The acquisition creates operational and commercial synergies by combining Magna’s international scale and purchasing power with Forrez’s local market expertise and customer proximity.

Michael de Ruijter, President of Magna Tyres Group, stated, “The growth of Magna Tyres Group over the past years has been driven by a clear long-term vision: building a strong international organisation with local expertise at its core. Forrez is an excellent fit within our group. Their reputation, technical knowledge and customer-focused culture align perfectly with our strategy and values. Together, we will continue strengthening our position in Europe while further improving the service and support we provide to our customers worldwide.”

Christine Forrez and Geert Mertens of Forrez added, “Joining Magna Tyres Group marks an important new chapter for Forrez. We are proud of the company we have built and the relationships we have developed with our customers and partners over many years. Becoming part of Magna Tyres Group gives us access to an international network, additional expertise and new growth opportunities, while maintaining the entrepreneurial spirit and service quality that define our organisation.”

Magna Tyres Group plans to maintain Forrez’s established brand and management structure to ensure continuity for customers and partners. The group intends to invest further in operational development, product availability, and expansion opportunities.

This acquisition strengthens Magna Tyres Group’s position as a leading tyre solutions provider in Europe by expanding its footprint and service offerings. It also enhances the group’s product portfolio by adding mobility services and tier-1 quality tyre products. The integration will focus on consolidating procurement, logistics, and administrative functions to achieve cost efficiencies, while improving inventory management and quality control processes.

Industry experts note that this deal accelerates consolidation in the European tyre and mobility services market, potentially increasing competitive pressure. Competitors may respond with strategic partnerships or acquisitions to match Magna’s expanded scale and capabilities.

Looking ahead, Magna Tyres Group aims to leverage Forrez’s customer relationships and operational strengths to drive sales growth and develop integrated tyre and mobility service solutions. The group remains focused on delivering long-term value to customers, employees, partners, and shareholders while navigating integration challenges such as aligning corporate cultures and regulatory compliance across multiple jurisdictions.