Hg-backed Visma Acquires Bilky to Expand SME Software Capabilities

Visma, a prominent European software company specializing in enterprise management solutions backed by Hg Capital, has acquired Bilky, a platform designed for accounting firms, small businesses, and freelancers. Bilky provides a comprehensive suite of digital tools including invoicing, automated accounting, treasury management, human resources, ERP, CRM, and communications functionalities.

While the financial terms of the acquisition remain undisclosed, the transaction involves Visma taking ownership of Bilky’s business and technology assets. The integration is expected to enhance Visma’s product portfolio by incorporating Bilky’s user-friendly platform tailored to the needs of small and medium-sized enterprises (SMEs) and autonomous professionals.

Bilky will continue operating under its own brand, maintaining its existing team and customer service approach. Visma emphasizes that the acquisition will not impose forced migrations or changes to Bilky’s platform, preserving the familiar workflows for current users. Instead, the deal brings increased technological capacity, faster product improvements, and greater automation to reduce manual tasks.

Founded as a digital solution for accounting and business management, Bilky offers functionalities such as clear invoicing connected to accounting, automatic bookkeeping, bank integration for treasury management, digital document storage, and employee time tracking. Its open ecosystem supports over 50 integrations, allowing seamless connectivity with existing accounting software used by clients.

Visma, with a strong presence across Europe, has a history of supporting and acquiring software companies in the business management sector. The acquisition of Bilky aligns with Visma’s strategy to expand its SaaS offerings for SMEs and accounting firms, enhancing automation and digital transformation capabilities.

Strategically, the deal enables Visma to cross-sell Bilky’s platform to its existing customer base, increasing subscription revenues through bundled services. Operational synergies include consolidating research and development efforts and streamlining platform maintenance. Bilky’s automated accounting and invoicing features will integrate with Visma’s ERP and financial software, while Visma’s sales channels will accelerate Bilky’s market reach.

Industry analysts note that this acquisition intensifies competition in the SME accounting software market, prompting rivals to enhance their integrated solutions and invest in automation technologies. However, integration challenges remain, including aligning product roadmaps, preserving Bilky’s user experience, and managing cultural differences between teams.

Looking ahead, Visma plans to leverage the combined resources to deliver faster product enhancements, particularly focusing on automation and artificial intelligence to simplify key business processes. Regulatory approvals have not been publicly mentioned, and Bilky’s platform will remain open and flexible, avoiding unnecessary changes for users.

Overall, the acquisition positions Visma to strengthen its leadership in the SME software market by offering a more comprehensive, automated, and user-centric platform tailored to the evolving needs of small businesses and freelancers.