
VivaGym, backed by Providence Equity, acquires Synergym to create a 450+ club network across Spain and Portugal. Read about the strategic deal and market impact.
VivaGym, a leading operator of high-value low-price (HVLP) gyms in Spain and Portugal, backed by Providence Equity Partners, has signed a binding agreement to acquire Synergym International, the Luxembourg holding company of Synergym, from private equity firm All Seas Capital. The deal, announced on April 27, 2026, will create a combined network of more than 450 fitness clubs across the Iberian Peninsula, pending customary regulatory approvals.
The acquisition brings together two complementary HVLP gym operators, with Synergym currently operating over 160 gyms in Spain. This strategic combination aims to enhance VivaGym’s scale, network density, and service offering, positioning the enlarged group to capitalize on growing consumer demand for accessible, high-quality fitness experiences.
While the financial terms of the transaction remain undisclosed, the deal is structured to accelerate VivaGym’s expansion strategy through both organic growth and targeted acquisitions. The combined platform will offer members access to a broader range of clubs and services, supported by shared expertise and operational efficiencies.
Founded in 2011 and headquartered in Málaga, VivaGym has rapidly expanded its presence in the Iberian fitness market by offering affordable memberships, extensive group classes, and long opening hours. The company operates on a highly industrialized model that supports attractive unit economics. Providence Equity Partners, a specialist private equity firm focused on growth sectors, has backed VivaGym since 2024.
Synergym, established in 2013 and also based in Málaga, is among Spain’s fastest-growing gym chains. It provides a flexible, low-cost membership model with modern facilities, specialized training areas, and state-of-the-art equipment. Synergym’s growth has been supported by investors including Growth Partner, Oxy Capital, and All Seas Capital.
According to Cristina Burzako, CEO of VivaGym, “This is a defining moment for VivaGym which builds on a project that is already experiencing strong growth and allows us to accelerate our expansion strategy. We are bringing together two complementary businesses to significantly expand our reach and better serve members across Iberia.” She emphasized the focus on delivering a high-quality, accessible fitness experience and the benefits of a broader network and enhanced capabilities.
Robert Sudo, Managing Director at Providence Equity Partners, highlighted the strategic rationale: “This transaction reflects our strategy of building strategic platforms in attractive, high-growth sectors. VivaGym has demonstrated its ability to expand, and we believe this acquisition further strengthens its position in the Iberian market. The business benefits from strong long-term trends of people investing in health and wellness alongside growing demand for accessible, flexible fitness.”
Jordi Bella, Managing Director of Synergym, described the deal as “the natural next step following a journey that began in 2013,” with a continued commitment to improving lives through high-quality clubs featuring specialized fitness areas and qualified staff.
The combined entity is expected to realize synergies through cross-selling memberships, expanded customer base, and cost efficiencies from consolidated operations and shared technology platforms. The deal also aims to enhance innovation capacity and improve member experience by leveraging the larger network.
Industry experts note that this acquisition significantly increases VivaGym’s market share in the Iberian HVLP segment, intensifying competition and potentially accelerating consolidation among smaller operators. Competitors may respond with mergers, partnerships, or increased investment in differentiated services and technology.
Advisors on the transaction include Boston Consulting Group and Deloitte for VivaGym, with legal counsel from Uria Menendez and A&O Shearman. Synergym was advised by Houlihan Lokey and Garrigues. The transaction remains subject to regulatory approval and integration challenges such as aligning corporate cultures and IT systems.
Looking ahead, VivaGym plans to leverage the expanded platform to drive long-term growth, improve member retention, and invest in technology-enabled fitness solutions. The acquisition marks a significant milestone in VivaGym’s ambition to become the leading accessible fitness operator in Iberia.