BID Equity Acquires Majority Stake in Local Brand X GmbH

On February 6, 2026, BID Equity has announced the acquisition of a majority stake in Local Brand X GmbH (LBX), a leading software platform focused on local marketing solutions. This strategic move is designed to harness BID Equity’s extensive experience in building international software groups, aiming to accelerate LBX’s growth trajectory and enhance its market position.

Local Brand X provides businesses with tools to manage their local presence efficiently, ensuring consistent brand leadership across multiple locations. The platform allows for centralized planning, personalization, and deployment of marketing campaigns across various channels, including print, online, social media, video, and events. Currently, over 60 brands with more than 100,000 active users utilize LBX’s services, highlighting its significant impact in the local marketing sector.

Yannik Bockius, founder of Local Brand X, stated, “Together with BID Equity, we are ideally positioned to take the next steps in our development and sustainably strengthen our position in the market. The partnership provides us with additional strategic and operational momentum to support further scaling.” This collaboration is expected to form the foundation for creating a new, internationally oriented software group focused on decentralized marketing solutions.

In addition to enhancing the existing platform, BID Equity and LBX plan to pursue targeted acquisitions to broaden their service offerings and support growth in both existing and new markets. The financial details of the transaction were not disclosed, but BID Equity Group recently announced the successful closing of BID Equity Continuation Fund I SCSp, which raised total commitments of €300 million.

This fund, advised by BID Equity Group and managed by Avega Capital Management, includes a diverse group of investors led by Five Arrows Secondary Opportunities (FASO), with StepStone Group acting as a co-lead investor. The continuation fund aims to support the long-term growth of two successful investments from BID Fund II: everii Group and JustRelate Group.

JustRelate Group, a BID Equity portfolio company, has also been active in the market, acquiring French Bmobile, known for its innovative email builder Dartagnan. Additionally, JustRelate Group has acquired Munich-based PLANWARE Beratung & Software GmbH, a specialist in product configuration software, further expanding its capabilities in providing an integrated platform for digitizing sales processes.

As BID Equity Fund II continues to make strategic acquisitions, including the recent purchase of Berlin-based PiSA sales GmbH, a leading vendor of Customer Relationship Management (CRM) and Configure Price Quote (CPQ) software, the firm is poised for significant growth in the software sector.

Looking ahead, the partnership between BID Equity and Local Brand X is expected to yield substantial synergies, including cross-selling opportunities and operational efficiencies. The acquisition is anticipated to strengthen LBX’s position as a leader in local marketing solutions, with potential expansions into new European and North American markets.