Partners Group-backed Version 1 Acquires CreateFuture as Soho Square Exits Investment

Version 1, a prominent global digital transformation firm backed by Partners Group, has agreed to acquire CreateFuture, a UK and US-based digital transformation consultancy. This transaction marks the exit of Soho Square Capital LLP from its minority investment in CreateFuture, which it initially backed in 2023 through xDesign. The deal was announced on April 30, 2026 and remains subject to customary regulatory approvals.

Soho Square’s investment supported CreateFuture’s expansion and rebranding, reflecting the company’s broadened capabilities and ambition. Under CEO Euan Andrews, CreateFuture has significantly scaled its operations, expanded geographically, enhanced its service offerings, and strengthened its senior leadership team. The consultancy is recognized for delivering end-to-end digital solutions to a diverse client base across the UK and US, combining deep technical expertise with a people-led culture.

Financial terms of the deal were not disclosed. Soho Square’s involvement began with a minority stake aimed at accelerating growth while allowing founder control and minimizing dilution. The firm’s flexible capital and hands-on approach facilitated CreateFuture’s development into a market-leading digital consultancy.

Version 1’s acquisition of CreateFuture aligns with its strategic goal to broaden its digital transformation services and geographic reach. The combined entity is expected to leverage cross-selling opportunities, expand into new verticals, and enhance service offerings for complex digital transformation programs. Operational synergies include consolidating administrative functions, standardizing delivery methodologies, and integrating leadership teams to drive unified strategy.

Soho Square’s deal team was led by James Smallridge and Joe Tebbutt. The transaction was supported by advisors including Raymond James for financial advisory, Addleshaw Goddard for legal counsel, CIL for commercial due diligence, and EY for financial due diligence.

Version 1’s acquisition strengthens its position as a leading digital transformation consultancy in both the UK and US markets by adding CreateFuture’s high-quality client base and technical expertise. The deal also reflects broader industry trends of consolidation and increased competition among digital consultancies seeking scale and enhanced capabilities.

Integration challenges include aligning organizational cultures, retaining key talent, and managing client expectations during the transition. However, the combined firm aims to capitalize on shared technology investments and an enhanced employer brand to drive innovation and growth.

Looking ahead, Version 1 plans to scale CreateFuture’s delivery model across its global footprint and pursue larger, more complex digital transformation projects. The acquisition positions Version 1 to better compete in a rapidly evolving market and respond to increasing client demand for comprehensive digital solutions.