Hg Invests $200M in Teamworks, Boosting Valuation Above $1.5B

Hg, a prominent private equity firm specializing in technology and data services, has made a $200 million growth investment in Teamworks, a leading sports technology company. This infusion more than doubles Hg’s total investment in Teamworks and lifts the company’s valuation to over $1.5 billion.

Teamworks provides an enterprise SaaS operating system that integrates proprietary data and advanced analytics to support player evaluation, game strategy, performance development, and daily operations for elite sports organizations globally. The company serves more than 7,000 clients, including 100% of NFL, NHL, and Premier League teams, and a majority of MLB, NBA, MLS teams, NCAA Division I athletic departments, and Olympic federations.

The $200 million investment, comprising both primary and secondary capital, aims to accelerate Teamworks’ strategic priorities. These include expanding its data science and AI teams, enhancing its proprietary sports data infrastructure, and continuing a disciplined acquisition strategy. Recent acquisitions such as Zelus Analytics, Telemetry Sports, Sportlogiq, and the enterprise business of Pro Football Focus (PFF) have helped Teamworks build a vertically integrated technology stack across multiple sports.

Hg brings significant operational resources to the partnership, including its AI product incubation program, Hg Catalyst, and proprietary AI and data platforms. These resources are expected to fast-track Teamworks’ integration of advanced AI capabilities across its platform, enhancing decision-making and workflow automation for sports organizations.

Teamworks was founded in 2004 with a vision to create an operating system that connects every department within elite sports organizations, enabling objective, data-driven decision-making. The company’s platform unifies workflows, video, and trusted data sources into a single AI-driven system, serving as both the technology backbone and intelligence engine for modern sports teams.

Hg, with approximately $110 billion in assets under management and a portfolio of around 60 technology and services businesses, is recognized as a leader in AI-driven private equity investments. The firm’s involvement is expected to support Teamworks’ global expansion, product innovation, and continued growth.

According to Teamworks’ leadership, the partnership with Hg validates their vision of building the most intelligent operating system in sports. Hg’s investment will enable accelerated AI embedding and data infrastructure development, alongside strategic acquisitions to enhance the platform’s capabilities.

The sports technology sector is increasingly competitive, with rivals investing heavily in AI and data analytics to improve decision-making tools. Teamworks’ strengthened position following this investment is likely to intensify industry consolidation and prompt competitors to enhance their offerings.

Looking ahead, Teamworks plans to leverage Hg’s AI expertise and operational support to scale rapidly while maintaining service quality for its elite clientele. The company aims to deepen AI integration without disrupting platform stability, ensuring it remains the preferred technology partner across major sports leagues and organizations worldwide.