Hain Celestial Sells North American Snacks Business to Snackruptors

Hain Celestial Group, Inc. (Nasdaq: HAIN), a prominent global health and wellness company, has announced a definitive agreement to divest its North American Snacks business to Snackruptors, a family-owned snacks manufacturer based in Canada. This strategic move, revealed on February 2, 2026, is designed to allow Hain Celestial to streamline its operations and concentrate on core categories that promise stronger margins and cash flow.

The North American Snacks portfolio, which includes well-known brands such as Garden Veggie Snacks™, Terra chips, and Garden of ‘ snacks, accounted for 22% of Hain’s net sales in fiscal 2025. However, it contributed negligibly to the company’s EBITDA over the past year. By selling this segment, Hain aims to enhance its financial profile, focusing on flagship categories like tea, yogurt, and baby/kids products, which have demonstrated stronger profitability.

Hain Celestial’s President and CEO, Mark Schiller, stated, “The sale of our snacks business is a decisive first step we are taking to sharpen our focus on categories and platforms in key markets where we can leverage our strongest organizational capabilities.” He emphasized that the proceeds from the transaction will be utilized to reduce debt, thereby strengthening the company’s financial position and enabling increased investment for sustainable growth.

Snackruptors expressed enthusiasm about the acquisition. The company’s President remarked, “We’re thrilled to be acquiring this established portfolio of delicious snacks that consumers already know and love. We believe these brands have significant growth potential and represent a strong, complementary fit with our existing business.” He also acknowledged the dedication of Hain’s team in building the snacks business and expressed confidence in the future of the acquired brands.

The transaction is expected to close by early 2024, pending customary closing conditions. Further details regarding the divestiture will be disclosed during Hain Celestial’s Q2 Fiscal Year 2026 earnings call.

Hain Celestial has been a leader in the health and wellness sector for over 30 years, focusing on delivering nutrition and well-being through its diverse product offerings, which are marketed in over 70 countries. The company’s commitment to inspiring healthier living aligns with its strategic initiatives to enhance shareholder value through focused growth.

As the snacks market continues to evolve, this acquisition positions Snackruptors to expand its market share and enhance its product offerings, potentially leading to increased competition in the North American snacks segment.