WingWays Acquires Franchise Connect to Expand Franchise Consulting Services

On May 19, 2026, WingWays has completed the acquisition of Franchise Connect, a full-service consultancy focused on supporting and developing franchise formulas. This strategic move broadens WingWays’ expertise by integrating Franchise Connect’s specialized knowledge in franchise processes with its existing business support services.

The terms of the deal, including financial details, were not disclosed. WingWays assumes full ownership of Franchise Connect’s operations and will continue to provide its services while expanding the offering with additional support capabilities.

WingWays, established over 15 years ago, provides comprehensive professional support services across the Netherlands. Its portfolio includes administrative and secretarial support, minute-taking, interim and project management, legal and strategic advice, communication services, and financial administration. The company serves a diverse client base including businesses, government entities, and organizations nationwide.

Franchise Connect specializes in advising franchise organizations and enterprises seeking to develop, grow, professionalize, or optimize franchise or similar collaborative business models. Its expertise covers franchise process management, organizational support, formula management, and documentation.

According to Coen Vermeulen, Managing Partner at WingWays, the acquisition aligns with the company’s strategy to offer clients a comprehensive service package. He states, “Franchise Connect has a strong reputation in advising and supporting franchise organizations. By combining their expertise with our services, we can support organizations more efficiently in their daily operations and growth.”

Carlo van Rienen, CEO of Franchise Connect, expressed confidence in the transaction, saying, “We are convinced that WingWays is the right partner to continue and further develop our services.” Existing Franchise Connect clients will experience uninterrupted service, now supplemented by WingWays’ broader capabilities.

The acquisition enhances WingWays’ position as a leading partner for franchise organizations requiring professional support at operational, tactical, and strategic levels. The integration is expected to create synergies by combining franchise-specific consultancy with WingWays’ established administrative and management services.

Industry observers note that this deal reflects a broader trend of consolidation in professional services, particularly within franchise consulting and business support sectors. Competitors may need to expand their service offerings or form partnerships to remain competitive against integrated solutions like those WingWays now provides.

Operationally, WingWays faces integration challenges such as aligning organizational cultures, maintaining Franchise Connect’s brand reputation, and ensuring seamless service continuity. However, the combined entity is positioned to leverage cross-selling opportunities, attract new clients, and scale services across domestic and international franchise markets.

Looking ahead, WingWays plans to integrate Franchise Connect’s expertise fully while maintaining high service standards. This acquisition supports WingWays’ ambition to deliver end-to-end solutions that address the evolving needs of franchise organizations and other clients seeking comprehensive business support.