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Playlist has announced a definitive agreement to acquire EGYM for $785 million, a move that will combine their strengths in fitness technology and corporate wellness solutions. The deal, announced on January 15, 2026, values the combined enterprise at $7.5 billion.
Playlist, the parent brand of Mindbody, Booker, and ClassPass, has entered into a definitive agreement to acquire EGYM, a leader in fitness technology, for $785 million. This strategic merger, announced on January 15, 2026, positions the combined entity with an aggregate enterprise value of $7.5 billion.
The investment is spearheaded by Affinity Partners, with participation from notable investors including Vista Equity Partners, Temasek, and L Catterton. Following the completion of the transaction, EGYM will operate as a subsidiary within the Playlist portfolio, while maintaining its brand identity.
Playlist CEO Fritz Lanman and EGYM Co-Founder Philipp Roesch-Schlanderer will serve as Co-Founders of the new organization, with Roesch-Schlanderer also taking on the role of Co-Chairman alongside Monti Saroya of Vista Equity Partners.
This merger is expected to create a comprehensive wellness technology platform that integrates software, connected hardware, and corporate wellness solutions. Both companies generated over $800 million in net revenue in 2025, showcasing strong growth and profitability.
The strategic rationale behind this acquisition lies in the complementary strengths of both companies. Playlist aims to leverage EGYM’s advanced technology to enhance its offerings and expand its reach into new markets, particularly in North America and Europe. The merger is anticipated to unlock significant synergies, including cross-selling opportunities and operational efficiencies.
Financially, the deal reflects an EV/revenue multiple of 9.375, indicating a robust valuation in the competitive fitness technology sector. The new equity funding will facilitate increased investment in artificial intelligence, aimed at improving operational efficiency and member engagement across fitness studios and wellness operators.
Looking ahead, the integration of EGYM’s technology into Playlist’s platform is expected to enhance customer engagement and streamline operations. However, challenges such as cultural alignment and technology integration will need to be addressed to realize the full potential of this merger.
As the fitness industry continues to evolve, this acquisition positions Playlist to strengthen its competitive edge against other digital fitness platforms and accelerate industry consolidation.
