Verdane Partners with Tom to Enhance Swedish Service Platform

Verdane, a prominent lower mid-market investment firm based in Stockholm, has announced a strategic partnership with Tom, an innovative platform that connects customers in Sweden with verified skilled trade professionals. The announcement was made on January 20, 2026, as both companies aim to enhance customer experiences and operational efficiency in the Nordic service market.

Tom, founded in 2024, operates leading platforms such as Offerta and IPIS, which facilitate service brokerage by uniting some of Sweden’s largest companies. The platform simplifies the process of finding and booking home services, making it easier for individuals and businesses to connect with skilled tradespeople.

Joakim Hellström, CEO of Tom, expressed enthusiasm about the partnership, stating, “Verdane’s deep experience in scaling digital platforms makes it the ideal partner as we continue to build Tom into the leading service market ecosystem in the Nordics. This partnership will enable us to expand our reach, delivering even greater value to our customers and skilled trade professionals.”

Max Carlsén, Principal at Verdane, echoed this sentiment, highlighting Tom’s innovative approach: “Tom is pioneering the simplest way to find and book professional help in Sweden. We’re excited to partner with the team at Tom to continue its growth and to help its brands to reach more customers.”

The financial details of the deal were not disclosed, but Verdane’s investment is expected to provide Tom with the necessary resources to scale its operations and enhance its service offerings. Verdane specializes in investing in tech-enabled and sustainable businesses, focusing on digitalization and decarbonization within the European economy.

As part of this partnership, Verdane aims to leverage its extensive network and expertise to support Tom’s growth trajectory. The collaboration is anticipated to create synergies, including cross-selling opportunities between Tom’s platforms and Verdane’s portfolio companies, as well as shared marketing and operational costs.

In the context of the competitive landscape, this partnership positions Tom to strengthen its market share in the Swedish service brokerage sector. The potential for geographic expansion into other Nordic countries further enhances the strategic significance of this deal.

Looking ahead, both companies will focus on integrating their operations and aligning corporate cultures. Challenges may arise in merging technology platforms and operational processes, but the anticipated benefits of improved customer service and increased efficiency in service matching processes are expected to outweigh these hurdles.

Overall, this partnership marks a significant step for both Verdane and Tom as they work together to redefine the service marketplace in Sweden and beyond.