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The Riverside Company has acquired Jack Morton from Omnicom, merging two leading agencies in experiential marketing to enhance global capabilities.
The Riverside Company, a prominent global investment firm managing over $13 billion in capital, has acquired Jack Morton from Omnicom in a significant merger aimed at enhancing capabilities in the brand experience and live event marketing sectors. The deal, announced on February 19, 2026, will see the combined agency operate under the well-recognized Jack Morton name, leveraging its strong global presence.
This merger is designed to create one of the industry’s most comprehensive global experiential partners, integrating the strengths of both agencies across creative, strategy, digital innovation, production, and impact measurement. The unified organization will be positioned to meet the evolving needs of leading brands worldwide.
Sean Ozbolt, Managing Partner at Riverside, emphasized the strategic importance of this acquisition, stating, “As a leader and innovator in the live event market, Jack Morton consistently delivers a premium, end-to-end, experiential marketing solution. This investment aligns with our strategic plan to expand global sales and deepen category expertise, establishing a cohesive delivery model with superior client service.”
Impact XM CEO Jared Pollacco will continue to lead the combined business, highlighting the merger’s potential to enhance service delivery. He remarked, “Impact XM has been evolving toward a more integrated, global model for years. This union accelerates our vision for both our clients and our teams, combining our unified experiential approach with Jack Morton’s global scale and creative strength.”
The merger is expected to significantly increase market share in the experiential marketing sector, with expanded operations across 20 offices in North America, Europe, the Middle East, and Asia Pacific. The combined agency will offer integrated solutions, enhanced digital capabilities, and improved analytics for client campaigns.
As part of Riverside’s ongoing commitment to its investment strategy, this acquisition marks Impact XM’s fifth add-on since its acquisition by Riverside in December 2023. The firm has a long history of investing in the business services sector, having completed over 400 platform and add-on investments since its inception in 1988.
Looking ahead, the integration of the two agencies will focus on aligning their cultures, technology systems, and talent retention to ensure a smooth transition. The merger may also prompt competitors to explore similar partnerships to enhance their market positions, potentially leading to increased marketing efforts and strategic acquisitions within the industry.
