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On March 26, 2026, Forward Consumer Partners announced the successful close of its second fund, a $500 million vehicle dedicated to investing in branded consumer products companies. Launched in December 2025, the fund was significantly oversubscribed and reflects strong investor confidence in the firm’s strategy of building enduring consumer brands.
Founded in 2023, Forward was established with the mission to partner with management teams to create powerful brands that make beloved products. In a consumer landscape shaped by shifting preferences, digital channels, and brand authenticity, the firm focuses on helping companies scale through strategic guidance, operational support, and targeted investments.
With Fund II, Forward will continue to make majority equity investments ranging from $25 million to $250 million in well-positioned consumer brands, while leveraging its co-invest network for larger transactions. The firm’s team brings experience from leading investment and advisory firms, enabling a hands-on approach to value creation across its portfolio.
Forward enters this next phase with strong momentum, managing $925 million in committed capital and backing brands such as Kodiak, Justin’s, Firehook, Xochitl, Bar Keeper’s Friend, Via Carota Craft Cocktails, and Papatui. Its strategy emphasizes long-term partnerships, disciplined growth, and building brands that resonate with consumers.
As competition in the consumer sector intensifies, Forward aims to differentiate itself through its focused investment approach and deep operational involvement. With Fund II, the firm is well-positioned to support the next generation of consumer brands and drive sustainable growth.
About Forward Consumer Partners
Forward Consumer Partners is a private investment firm focused on branded consumer products. Founded in 2023 and based in Greenwich, Connecticut, the firm partners with management teams to build and scale enduring brands, providing capital, expertise, and strategic support to help companies reach their full potential.
