Popular Searches:
Recommended Posts
Search Results
Bokadirekt, Sweden's largest health and beauty marketplace, has acquired Zoezi, a platform supporting gyms and wellness facilities. This acquisition, announced on February 10, 2026, aims to enhance customer discovery and service offerings in the health and fitness sector.
Bokadirekt, the leading marketplace for health and beauty services in Sweden, backed by VNV Global and Sprints, has announced its acquisition of Zoezi, a platform dedicated to supporting gyms, studios, and wellness facilities. This strategic move, revealed on February 10, 2026, is expected to create new long-term opportunities for fitness businesses to reach a broader customer base.
Zoezi will continue to operate its existing platform, maintaining its functionality and team, ensuring that current users experience no disruption in service. The integration into Bokadirekt’s ecosystem will provide Zoezi with access to a vast network of nearly 4 million unique users each month, enhancing visibility for its clients.
Hamed Ghalaei, CEO of Zoezi, stated, “By joining forces with Bokadirekt, we can scale our solution and offer a seamless customer journey from search to completed workout.” This acquisition aligns with both companies’ ambitions to simplify the process for consumers seeking health and fitness services while enabling businesses to thrive.
The deal’s specific financial terms have not been disclosed, but it is anticipated to bolster Bokadirekt’s market share in the health and fitness sector. The acquisition is part of a broader trend in the industry, where companies are increasingly seeking to consolidate resources and enhance service offerings through strategic partnerships.
As the integration progresses, Bokadirekt plans to leverage Zoezi’s business systems to streamline booking processes and improve user experience. This move is expected to create synergies in customer acquisition, marketing expenses, and operational efficiencies.
Looking ahead, both companies will focus on maintaining Zoezi’s brand identity while ensuring a smooth transition for users. The integration is expected to enhance service offerings for gym and studio clients, ultimately improving the overall customer experience.
In conclusion, this acquisition marks a significant step for Bokadirekt as it continues to expand its footprint in the health and beauty marketplace, positioning itself for future growth in a competitive landscape.
