Eager Acquires Social Addicts to Strengthen Performance Marketing

Eager, an Amsterdam-based AI-first digital growth platform, has acquired Social Addicts, a performance marketing agency specializing in social advertising across platforms such as Meta, Instagram, and TikTok. The acquisition, announced on July 8, 2026, aims to bolster Eager’s position in paid media and results-driven digital marketing.

While the financial terms of the deal remain undisclosed, the transaction involves the integration of Social Addicts’ business operations and client portfolio into Eager’s broader marketing ecosystem. The move is part of Eager’s strategy to build a network of specialized agencies that excel in their respective fields, enhancing the group’s overall service offering.

Founded by Martijn Bakker, Social Addicts has developed a strong reputation for delivering scalable results through social advertising. The agency combines strategy, advertising, and creative services to maximize return on advertising spend for its clients. Bakker notes that joining Eager provides access to advanced AI technologies, organizational development support, and entrepreneurial resources, while allowing Social Addicts to maintain its unique identity and operational style.

“Within Eager, we are creating an ecosystem of specialized agencies, each excelling in their domain,” says Marten Post, founder of Eager. “Social Addicts has built a strong position in social advertising and performance marketing. Their expertise complements our strategy perfectly, enabling us to offer clients greater impact and improved returns on their marketing investments.”

The acquisition grants Social Addicts access to Eager’s infrastructure, including AI capabilities, human resources, finance, legal, and operational support. Bakker emphasizes the significant impact of AI on the marketing sector and highlights Eager’s investments in AI, automation, and knowledge development as key enablers for faster innovation and enhanced client service.

Commercially, the integration opens new opportunities for both parties. Social Addicts’ clients gain access to additional disciplines within Eager’s group, such as SEO, geo-targeting, web development, branding, and data-driven marketing. Conversely, Eager’s existing clients benefit from Social Addicts’ specialized social advertising expertise.

This acquisition aligns with broader industry trends where digital marketing firms are consolidating to offer integrated, technology-driven solutions. The deal enhances Eager’s market share in the Dutch digital marketing space by expanding its social media marketing capabilities and strengthening its AI-first growth platform.

Financial details such as deal value, revenue multiples, or funding sources were not disclosed. No external advisors were reported to have been involved in the transaction.

Looking ahead, Eager plans to integrate Social Addicts’ social media expertise into its performance marketing framework, streamline client management, and leverage shared technology platforms to optimize campaign efficiency. The group continues to invest in AI and automation to future-proof its agencies and improve client outcomes in a rapidly evolving digital landscape.

“We believe the future lies in specialized agencies that retain their entrepreneurial spirit while benefiting from the scale, knowledge, and innovation of a larger group,” Post concludes. “Social Addicts exemplifies this approach.”