Popular Searches:
Recommended Posts
Search Results
de Jong & Laan expands with acquisition of CROP accountants & adviseurs, adding 350 employees and five offices. Read about the strategic merger.
Waterland-backed de Jong & Laan is set to acquire CROP accountants & adviseurs, a move that will significantly enhance its presence in the Dutch accountancy and advisory sector. The proposed merger brings together two established firms, combining their expertise and networks to offer a broader and deeper range of services to clients nationwide. This strategic step aims to support sustainable growth and improved client service.
The transaction includes the integration of CROP’s five offices located in Hoofddorp, Utrecht, Amersfoort, Ede, and Arnhem, along with its workforce of over 350 employees. In fiscal year 2024, CROP’s 331 employees (measured in FTEs) generated €46.1 million in revenue. The full-service firm has been in existence since 1965 and operates as a comprehensive practice spanning audit & assurance, accountancy & advisory, fiscal services, HR services, interim & recruitment, legal services, and corporate finance. If the ACM approves the acquisition, the combined accounting and advisory organisation will have approximately €250 million in revenue and 1,700 employees — reinforcing de Jong & Laan’s position as a leading national player.
The deal remains subject to approval by the Dutch Authority for Consumers and Markets (ACM), a standard regulatory step to ensure competitive fairness. Both organisations emphasise that the merger will deliver mutual benefits, including geographic expansion and enhanced service offerings.
de Jong & Laan, a prominent Dutch accountancy and advisory firm, has a strong reputation for its personal, pragmatic approach and multidisciplinary services. CROP accountants & adviseurs complements this with a similar culture and a comprehensive service range, making the partnership a natural fit. André Bootsma, CEO of CROP, highlights that the collaboration will broaden expertise, accelerate innovation, and create new development opportunities for employees.
Jurgen van Breukelen, CEO of de Jong & Laan, notes that CROP’s quality and professionalism align well with de Jong & Laan’s long-term vision. He emphasises the potential to scale key themes such as digitalisation, recruitment, and integrated advisory services, positioning the combined firm to better meet future market demands.
The merger reflects broader industry trends of consolidation within professional services, driven by the need for scale, technological investment, and expanded service capabilities. By combining resources, the firms expect to achieve operational efficiencies, including streamlined client service delivery, optimised staffing, and economies of scale in procurement and technology platforms.
Financial terms of the deal have not been disclosed. The integration will focus on aligning corporate cultures, IT systems, and operational processes while maintaining the high service standards clients expect. Retaining key talent and managing regulatory compliance are identified as critical success factors during the transition.
Once completed, the merger will strengthen de Jong & Laan’s competitive position against mid-sized and regional firms, accelerating industry consolidation in the Dutch market. The combined firm aims to leverage cross-selling opportunities and innovation to drive sustainable growth and enhanced client value.
Looking ahead, both organisations plan to integrate their operations smoothly and capitalise on their complementary strengths. The deal signals a strategic commitment to expanding service capabilities and geographic reach, supporting long-term development in a dynamic market environment.
