Popular Searches:
Recommended Posts
Search Results
KPN Zakelijke Markt acquires Sound of Data to enhance B2B omnichannel customer contact solutions. Learn about the strategic deal and market impact.
KPN has acquired Sound of Data, a Rotterdam-based specialist in omnichannel customer contact solutions, from Plain Vanilla — a Dutch private equity firm that had backed the business since 2019. The transaction became effective on January 30, 2026, with Sound of Data continuing to operate as an independent unit within KPN Zakelijke Markt. Financial terms were not disclosed.
Plain Vanilla invested in Sound of Data in 2019, identifying a specialist telecom player with a strong technical platform and clear potential for professionalisation and growth. Over the seven-year holding period, Plain Vanilla delivered a comprehensive value creation programme that fundamentally transformed the business. Management succession was executed from the founding owners to a professional CEO, providing the leadership depth required to scale. A bolt-on acquisition was completed in 2023, broadening the company’s capabilities and client base. Marketing and sales were professionalised and significantly intensified, while the organisation itself was strengthened across key functions. Crucially, Plain Vanilla also supported Sound of Data through the challenging market conditions of the COVID-19 pandemic, helping the business navigate disruption and emerge in a stronger competitive position.
Founded in 1990 and headquartered in Rotterdam, Sound of Data has a long-standing history in customer contact technology. The company began by building platforms capable of handling high volumes of telephone interactions — including TV voting and weather services — well before the widespread adoption of mobile phones and digital communication. Today it operates a sophisticated IT platform for processing voice traffic for national and international clients, encompassing call routing, queue management, overflow handling, automated response, and mass voting.
Sound of Data positions itself as a one-stop-shop for mid-sized to large organisations seeking to guarantee their telephone accessibility for consumers. Its platform supports international routing, Bring Your Own Carrier (BYOC) services, Contact Centre as a Service (CCaaS), omnichannel customer service, and advanced chat and voicebot solutions. Clients span major brands, media organisations, and nonprofits, all benefiting from omnichannel solutions that combine automated workflows, intelligent routing, and live conversations. The company holds ISO 9001 and ISO 27001 certifications, underscoring its commitment to quality and information security.
The acquisition aligns directly with KPN’s strategy to expand its B2B service portfolio through advanced omnichannel capabilities. Sound of Data’s expertise in connecting people and systems through scalable, robust technology complements KPN’s telecommunications infrastructure, creating a compelling proposition for enterprise clients seeking seamless, personalised customer engagement across multiple channels.
Within KPN Zakelijke Markt, Sound of Data will focus on international routing, BYOC services, CCaaS, and advanced voice applications — while preserving its operational independence to maintain the innovation culture and technical agility that has defined the business. Cross-selling opportunities are expected to drive revenue growth and attract new enterprise clients, while consolidation of infrastructure and support functions should reduce costs and improve service delivery speed.
Industry trends continue to favour integrated, intelligent customer engagement solutions, and the acquisition positions KPN to meet growing market expectations while placing competitive pressure on rivals to accelerate their own investments in automation and contact centre technology.
KPN is a leading Dutch telecommunications and IT provider, serving both consumer and business markets across the Netherlands. KPN Zakelijke Markt focuses on B2B telecommunications, connectivity, and digital services for medium and large enterprises.
Sound of Data is a Rotterdam-based specialist in omnichannel customer contact solutions, founded in 1990. The company provides intelligent routing, SIP trunks, BYOC services, CCaaS, chat and voicebots, and omnichannel customer service platforms for major brands, media organisations, and nonprofits across the Netherlands and internationally. ISO 9001 and ISO 27001 certified.
Plain Vanilla is a Dutch private equity firm focused on growth investments in mid-market companies. The firm invested in Sound of Data in 2019 and supported the company’s transformation through management succession, add-on acquisitions, commercial professionalisation, and organisational strengthening over a seven-year holding period.
