Your.Cloud Acquires Pure Cloud Solutions to Expand UK Managed Services

Your.Cloud, one of Europe’s fastest-growing managed services platforms backed by Strikwerda Investments, has completed the acquisition of Pure Cloud Solutions on April 16, 2026. Pure Cloud Solutions is an established IT and telecoms provider based in Tamworth, UK. The deal marks a strategic step in Your.Cloud’s ambition to expand its managed services presence across the UK and Europe, particularly in the West Midlands region.

While the financial terms of the acquisition were not disclosed, Your.Cloud operates across more than 40 businesses in multiple European countries, employing approximately 1,500 people and generating annual revenues exceeding €350 million. The company’s decentralized model allows acquired businesses to retain their brand identity and client relationships while benefiting from shared expertise and scale.

Pure Cloud Solutions, founded in 1990 by Martin and Darren Lake and currently led by CEO Jamie Lake, has evolved from a telephony and structured cabling specialist into a full-service provider of cloud, connectivity, and managed IT solutions. The company has served clients across the West Midlands for over 30 years and will continue to operate independently under its existing name and leadership team.

Jamie Lake commented, “We’ve spent over 35 years building something we’re proud of — a business that genuinely knows its clients and delivers without the nonsense. Joining Your.Cloud lets us keep doing exactly that, while giving us the backing to move faster and offer more. The market is changing quickly, particularly around AI and cybersecurity, and being part of the Your.Cloud group gives us the platform to stay ahead of it.”

Nils Vermeulen, General Manager of the TICTS segment at Your.Cloud, added, “Jamie and his team have built a genuinely strong business — one with deep client relationships and a clear sense of what good service looks like. That’s exactly the kind of business we look to partner with. Pure Cloud Solutions’ track record and entrepreneurial leadership make them a valuable addition as we continue to expand across the UK.”

The acquisition enhances Your.Cloud’s ability to cross-sell managed services and cloud solutions to Pure Cloud Solutions’ existing client base. It also accelerates the rollout of advanced AI-driven managed services and cybersecurity offerings by leveraging Your.Cloud’s broader European platform. Operational synergies include shared procurement, vendor management, and consolidated back-office functions, which are expected to improve cost efficiency and innovation capacity.

Market trends show increasing demand for integrated managed IT and telecom services, with AI and cybersecurity becoming critical differentiators. Your.Cloud’s acquisition of Pure Cloud Solutions strengthens its competitive position in the UK, particularly in the West Midlands, where regional managed service providers face growing pressure to scale and innovate.

Integration plans emphasize maintaining Pure Cloud Solutions’ independent brand and culture while aligning technology platforms and service delivery standards. Key challenges include managing cultural integration, retaining key personnel, and ensuring seamless client service during the transition.

Looking ahead, Your.Cloud aims to leverage local market expertise combined with its pan-European scale to accelerate growth and service innovation. The company’s decentralized partnership model continues to attract strong, locally-rooted managed service providers, supporting its vision of building a leading managed services platform across Europe.