Group Depre Acquires CéDé NV to Strengthen Pet Food Portfolio

In a significant move within the Belgian pet food sector, Group Depre has acquired CéDé NV, a company renowned for its expertise in egg food for birds. This acquisition, announced on February 4, 2026, marks a strategic partnership with Laroy Group, aimed at enhancing production capabilities and expanding product offerings in the increasingly competitive market.

The deal positions Group Depre as the primary production partner for Laroy Group’s brands, which include products for birds, rodents, and hobby animals. As part of this collaboration, Group Depre will also take over the production facilities of CéDé, including its bakery located in Evergem, thereby expanding its manufacturing portfolio.

Laroy Group, a family-owned business, sought this partnership to leverage Group Depre’s scale and modern automation technologies. “This collaboration allows us to focus on our strengths in commercialization, marketing, and distribution while ensuring high-quality production,” said a spokesperson from Laroy Group.

Group Depre will retain ownership of the CéDé brand, continuing to share it with Laroy Group. This arrangement is expected to create synergies in revenue through cross-selling opportunities and enhanced distribution capabilities for CéDé products.

The acquisition comes at a time when the pet food industry is witnessing increased competition and consolidation. Group Depre’s move is anticipated to strengthen its market position by integrating CéDé’s specialized egg feed expertise into its product line, potentially leading to the development of new offerings.

Financial details of the transaction remain undisclosed, but the strategic rationale is clear: by combining resources, both companies aim to reduce production costs and improve operational efficiencies. The integration of modern automation at Group Depre’s facilities is expected to streamline production processes significantly.

Looking ahead, both companies will focus on aligning their corporate cultures and managing the transition of production processes to ensure a smooth integration. Maintaining the brand equity of CéDé will also be a priority as they navigate this new partnership.

As the pet food market continues to evolve, this acquisition may prompt competitors to pursue similar partnerships to enhance their own market positions. The deal is expected to accelerate industry consolidation, with potential implications for pricing and marketing strategies across the sector.