Peterson Partners-backed Packsize Acquires Panotec to Expand Global Packaging Automation

Packsize acquires Panotec, expanding its global packaging automation portfolio and customer base across 50+ countries. Learn about the strategic deal.

Peterson Partners-backed Packsize, a prominent provider of sustainable, right-sized, on-demand packaging solutions, has completed the acquisition of Panotec’s packaging business, an Italian manufacturer specializing in high- and low-automation right-sized packaging machines. The transaction, announced on June 30, 2026, strengthens Packsize’s global footprint and expands its product portfolio.

While financial terms were not disclosed, the deal significantly increases Packsize’s installed customer base, now spanning over fifty countries across North America, Europe, and other international markets. The acquisition follows Packsize’s April 2025 purchase of Sparck Technologies, further consolidating its position in the packaging automation sector.

Packsize, headquartered in Salt Lake City, USA, has been a pioneer in right-sized packaging since 2002, focusing on reducing waste and optimizing supply chains through custom packaging solutions. Panotec, based in Italy, has nearly four decades of experience designing and manufacturing automated packaging machinery, serving logistics and e-commerce sectors worldwide.

Brian Reinhart, Chief Revenue Officer at Packsize, highlights the strategic fit: “This acquisition further aligns our go-to-market approach and strengthens our ability to offer more flexibility and choice to businesses looking to optimize packaging operations while reducing waste and cost.” He adds that the combined teams share a vision for innovation in right-sized packaging, positioning the company for accelerated global growth.

Kellen Frey, Packsize’s Chief Operating Officer, emphasizes the operational benefits: “By combining talent, technology, and capacity, we continue to broaden our global capabilities with an emphasis on delivering best-in-class quality and service for our expanding customer base.” Panotec’s Vice President, Carlo Capoia, expressed enthusiasm about leveraging the combined strengths to enhance product offerings and customer service.

The acquisition is expected to close following customary regulatory approvals and union consultations. Integration plans focus on consolidating manufacturing and supply chain operations, sharing R&D resources, and streamlining sales and marketing efforts to maximize synergies.

Industry analysts note that this deal strengthens Packsize’s position as a global leader in automated, right-sized packaging solutions. The expanded product range now includes Panotec’s high- and low-automation machines, enhancing Packsize’s ability to serve diverse verticals such as e-commerce, manufacturing, and logistics.

Market trends show increasing demand for sustainable packaging and automation technologies, driven by e-commerce growth and environmental regulations. Packsize’s acquisition of Panotec accelerates industry consolidation and intensifies competition among packaging automation providers.

Financial details remain confidential, but the strategic rationale centers on expanding global reach, cross-selling complementary products, and achieving operational efficiencies. The combined entity aims to leverage shared R&D to accelerate innovation and deliver enhanced sustainability solutions.

Looking ahead, Packsize plans to integrate Panotec’s technology platforms and align product development roadmaps while managing cultural and operational integration challenges. The company remains focused on retaining key talent and maintaining strong customer relationships during the transition.

Overall, the acquisition positions Packsize to capitalize on growing market opportunities and deliver comprehensive, scalable packaging automation solutions worldwide.

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