Popular Searches:
Recommended Posts
Search Results
Strix, a European digital commerce agency, has acquired Eshop Guide, a German Shopify Premier agency, on February 17, 2026. This acquisition aims to bolster Strix's Shopify offerings and expand its team of e-commerce specialists in Germany to over 100.
Strix, a prominent European digital commerce agency backed by DELTA Equity Partners, has announced its acquisition of Eshop Guide, a leading Shopify Premier agency based in Germany. The deal, finalized on February 17, 2026, is part of Strix’s strategy to enhance its Shopify capabilities and expand its footprint in the DACH region.
Eshop Guide, founded in 2016, has established itself as a key player in the Shopify ecosystem, recognized for delivering high-quality projects and applications for international brands such as GIESSWEIN, New Balance, ELHO, and Ortlieb. With this acquisition, Strix aims to leverage Eshop Guide’s expertise to accelerate its growth in the German market, increasing its team of e-commerce specialists to over 100.
Oliver Schönbett, co-founder and COO of Eshop Guide, expressed enthusiasm about the acquisition, stating, “Joining Strix is a great next step for Eshop Guide. From the very beginning, we have focused exclusively on Shopify and on building long-term partnerships with our clients. By becoming part of Strix, we can accelerate our growth, share knowledge with a broader group of specialists, and continue to innovate for our clients while preserving our culture and entrepreneurial mindset.”
Strix’s COO, Marten Lehmann, highlighted the strategic fit of Eshop Guide within Strix’s operations, noting, “They are one of the strongest Shopify players in Germany, with an impressive track record, strong apps, and a highly experienced team. This acquisition strengthens our Shopify capabilities, significantly expands our German footprint, and supports our ambition to become Europe’s leading digital commerce agency.”
The acquisition aligns with Strix Group’s broader strategy of expanding its presence in key European markets and fostering a network of leading e-commerce professionals. With operations in multiple countries, Strix is committed to driving digital transformation and supporting businesses in their digital growth.
Germany currently has around 200 Shopify partners, with only six holding the prestigious Shopify Premier Partner status. Eshop Guide is recognized for its strong delivery track record and deep Shopify expertise, further solidifying its reputation as a technology-driven partner.
Looking ahead, Strix plans to integrate Eshop Guide’s successful Shopify applications into its offerings, enhancing service delivery through combined technological expertise. The acquisition is expected to create synergies in revenue through cross-selling opportunities and an expansion of service offerings to Eshop Guide’s clients.
As Strix continues to grow, the integration of Eshop Guide will present challenges, including cultural integration and the retention of key talent. However, the combined expertise of both organizations is anticipated to result in enhanced service offerings and a more dynamic approach to e-commerce innovation.
