DDF People Acquires Brilliant Orange Club to Enhance Strategic Offerings

DDF People, a collective of over twenty startups and scale-ups in the Netherlands, has announced its acquisition of Brilliant Orange Club, a strategic agency located in Zwolle. The deal, finalized on February 5, 2026, will see Brilliant Orange Club fully integrated into DDF People’s existing structure, enhancing their capabilities in strategic positioning, brand development, and activation.

Brilliant Orange Club has established itself as a notable strategic agency over the past six years, focusing on helping organizations grow from within. This approach will now become a core component of the Positie, a member of DDF People, which has quickly evolved into an ambitious agency with clients such as Paramount, MTV, and Scapino. Recently, the team was recognized with a FONK Award for their innovative work.

Joris van Hittersum, co-founder of Brilliant Orange Club, will transition to the Positie, where he will continue to serve as an advisor and brand strategist. He expressed pride in the agency’s accomplishments, stating, “This feels like a good moment to say goodbye. I am incredibly proud of what we have built together and wish the team much success with this beautiful next step.”

DDF People’s CEO, Erwin Ketel, emphasized the strategic rationale behind the acquisition, noting, “Within our group, there is a need for a partner that helps companies at the boardroom level with real transformations. By strengthening the Positie team with the strategists from Brilliant Orange Club, we now have this capability in-house. This is a significant step for the further development of DDF People.”

The acquisition is expected to create synergies in revenue through cross-selling opportunities to existing clients and enhanced service offerings that could lead to increased client retention. Additionally, the integration aims to reduce overhead costs through shared resources and streamline operations.

As the market for strategic consulting continues to evolve, this acquisition positions DDF People to better compete in a landscape where firms are increasingly seeking comprehensive solutions that combine strategy with creativity. The integration of Brilliant Orange Club’s methodologies into DDF People’s offerings is anticipated to enhance their market share and service capabilities.

Looking ahead, the integration process will focus on aligning the strategic visions of both organizations while retaining key talent from Brilliant Orange Club. The acquisition may prompt competitors to explore similar partnerships to enhance their service offerings, potentially accelerating industry consolidation.

In conclusion, the full integration of Brilliant Orange Club into DDF People is set to create a robust agency that assists organizations in defining their market position and achieving success.