Rogier Pull and Daniëlle Klaassen Expand their McDonald’s Presence with Three New Locations

Rogier Pull and Daniëlle Klaassen have successfully acquired three McDonald’s restaurants located in Zaanstad, Netherlands, from fellow franchisee Peter de Groot. This acquisition, effective February 1, 2026, increases the Rogier Pull and Daniëlle Klaassen’s total number of McDonald’s locations to seven, reinforcing their commitment to expanding their footprint in the fast-food sector.

The three newly acquired restaurants are expected to enhance the franchisee’s operational capabilities and market presence in Zaanstad, a city notable for being the birthplace of McDonald’s in Europe. The first McDonald’s restaurant opened in Zaanstad in 1971, making this acquisition particularly significant for Rogier Pull and Daniëlle Klaassen .

In a statement, Rogier Pull and Daniëlle Klaassen expressed enthusiasm about the acquisition, stating, “We are excited to welcome 250 new crew and management members to our team in Zaanstad. This expansion is a testament to our growth and the dedication of our teams, which have been instrumental in our success over the past 9.5 years since we began our franchise journey.”

The acquisition aligns with broader trends in the fast-food industry, where consolidation and expansion are common as companies seek to enhance their market share and operational efficiencies. By integrating these three locations, Rogier Pull and Daniëlle Klaassen aim to leverage synergies such as shared procurement and streamlined training programs, which could lead to cost savings and improved service delivery.

As the fast-food market continues to evolve, Rogier Pull and Daniëlle Klaassen’s strategic move is expected to strengthen its competitive position in the Zaanstad area. The acquisition not only increases their market share but also allows for the introduction of localized menu items tailored to regional preferences.

Looking ahead, Rogier Pull and Daniëlle Klaassen plan to focus on integrating the new locations while maintaining operational consistency across all restaurants. The leadership team of McDonald’s Netherlands has expressed confidence in the franchisee’s ability to manage this transition effectively.

This acquisition marks a new chapter for the Rogier Pull and Daniëlle Klaassen, who are committed to enhancing customer experience and driving sales through improved service and offerings. As the fast-food landscape becomes increasingly competitive, this strategic expansion positions the new owners for future growth.