VIA Outlets Acquires The Outlet Stores Alicante, Expanding Spanish Presence

VIA Outlets, recognized as the owner-operator of the world’s most sustainable fashion outlet centers, has successfully acquired The Outlet Stores Alicante from UBS Asset Management. This strategic move, announced on January 29, 2026, further solidifies VIA Outlets’ presence in the Spanish outlet market, adding a third center to its portfolio, which already includes the Mallorca Fashion Outlet and Sevilla Fashion Outlet.

The Outlet Stores Alicante, established in 2004, spans 36,000 square meters of gross lettable area (GLA) and is strategically located in San Vicente del Raspeig, adjacent to the University of Alicante. The center features over 50 fashion and sports brands, including Adidas, Guess, and Nike, along with 22 restaurants and leisure activities such as a cinema and bowling alley. In 2025, the center attracted more than 6.8 million visitors, benefiting from its prime location near the city’s ring road and proximity to Alicante–Elche Miguel Hernández Airport.

This acquisition is part of VIA Outlets’ broader growth strategy aimed at expanding its portfolio in key European markets. The company’s total gross lettable area now reaches 361,000 square meters, encompassing nearly 1,500 stores and attracting over 44 million annual visitors, positioning VIA Outlets among Europe’s leading outlet operators.

“The acquisition of The Outlet Stores Alicante is an important step in VIA Outlets’ inorganic growth strategy that builds on our successful track record in Spain,” said a company spokesperson. “We see strong potential in Alicante to enhance the brand mix, refresh the overall guest experience, and deepen partnerships with local stakeholders.”

VIA Outlets plans to implement its proven 3R strategy—remerchandising, remodelling, and remarketing—to create a more compelling destination for guests and brand partners. The company aims to leverage local partnerships to enhance the shopping and leisure experience for residents, students, and international visitors.

As the retail landscape continues to evolve, VIA Outlets’ acquisition of The Outlet Stores Alicante not only strengthens its market position but also reflects a growing trend of consolidation in the retail sector. The company is poised to navigate potential challenges, including economic fluctuations and changing consumer preferences, while enhancing its operational efficiencies across its centers.

Looking ahead, VIA Outlets is focused on integrating The Outlet Stores Alicante into its existing operations, ensuring a seamless transition that maximizes synergies and enhances customer experience. The company remains committed to collaborating with local stakeholders to solidify Alicante’s role as a premier shopping and leisure hub.