ScanmarQED Acquires MMM Labs to Enhance Marketing Analytics

ScanmarQED, a leading provider of marketing insights and analytics solutions, has announced its acquisition of MMM Labs, a US-based startup specializing in Marketing Mix Modeling (MMM). This strategic move, revealed on January 20, 2026, is designed to integrate MMM Labs’ advanced multi-engine modeling capabilities into ScanmarQED’s flagship PulseQED platform, thereby enhancing marketing analytics and decision-making for clients.

MMM Labs is recognized for its modern, multi-engine approach to MMM, allowing teams to utilize various modeling methodologies without being restricted to a single framework. This flexibility enables marketers to access multiple advanced open-source and proprietary MMM engines through a streamlined interface, significantly reducing the time and effort traditionally required for model setup.

“This acquisition accelerates our vision for PulseQED: combining enterprise-grade MMM measurement and planning with the flexibility of open-source innovation,” said a ScanmarQED executive. “Customers can now access and run multiple engines side-by-side, all within a controlled and guided environment.”

ScanmarQED’s PulseQED platform transforms raw data into predictive outputs, providing decision-ready insights that support planning and performance evaluation. The integration of MMM Labs’ capabilities is expected to enhance the user experience, allowing marketing teams to experiment and customize their approaches while maintaining governance and control.

The acquisition comes at a time when the demand for sophisticated marketing analytics solutions is on the rise. As brands and agencies seek to optimize their marketing strategies, the ability to compare results and test assumptions across multiple modeling engines becomes increasingly valuable.

While the deal value has not been disclosed, the acquisition is anticipated to strengthen ScanmarQED’s position in the marketing analytics space, offering a more comprehensive solution to clients. The combined capabilities are expected to create cross-selling opportunities and improve customer retention through enhanced analytics.

Looking ahead, ScanmarQED plans to focus on integrating the technologies and aligning corporate cultures between the two organizations. The company aims to ensure compatibility between platforms and provide training for existing staff on the new tools and methodologies.

As the marketing analytics landscape continues to evolve, this acquisition positions ScanmarQED to better meet the needs of its clients and capitalize on emerging opportunities in the sector.