Toyota Van Ekris Acquires Van Haasteren Motors to Expand Services

Toyota Van Ekris, a family-owned automotive business established in 1912, has confirmed its acquisition of Van Haasteren Motors, a family-run dealership, effective January 1, 2026. This acquisition is part of Toyota Van Ekris’s strategy to expand its service capabilities and customer reach in the Leiderdorp area.

The acquisition will allow Toyota Van Ekris to integrate Van Haasteren Motors into its operations, enhancing its service offerings while retaining the experienced staff that customers have come to trust. Freek and Kees van Haasteren, the current owners, will step back from day-to-day operations but remain involved to ensure a smooth transition for customers.

“We understand the importance of being close to our customers,” said a spokesperson for Toyota Van Ekris. “This expansion strengthens our position in the region and allows us to provide even better service with additional knowledge and capacity.”

With this acquisition, Toyota Van Ekris aims to enhance its market share in the automotive service sector, particularly in the ‘t Groene Hart region. The company already operates several locations in Alphen aan den Rijn, Mijdrecht, Waddinxveen, and Woerden, and the addition of Leiderdorp will further solidify its presence.

Market analysts note that this acquisition aligns with broader trends in the automotive industry, where consolidation is becoming increasingly common as companies seek to enhance service offerings and customer loyalty. The integration of Van Haasteren Motors is expected to create synergies, including cross-selling opportunities for new and used Toyota vehicles and increased service revenue from a larger customer base.

Financial details of the deal have not been disclosed, but the strategic rationale is clear: by expanding its geographic footprint and service capabilities, Toyota Van Ekris is positioning itself for future growth. The company plans to maintain all existing customer appointments and orders, ensuring continuity during the transition.

Looking ahead, Toyota Van Ekris will focus on integrating operations and aligning processes between the two businesses. The company is committed to maintaining the high level of service that customers expect while navigating the challenges of merging two family-oriented businesses.

As the automotive landscape continues to evolve, this acquisition may prompt local competitors to enhance their service offerings or adjust pricing strategies in response to Toyota Van Ekris’s expanded capabilities.